How Rihanna’s Fenty delivered a wake-up call to the beauty industry
The dispatch of Fenty Beauty featured the significance of comprehensive advertising, which shocked the business and moved the magnificence scene. Sandy Saputo, head promoting official at Kendo Brands, which incorporates Fenty Beauty, shares within story. The first occasion when we demonstrated the Fenty Beauty crusade trailer inside, a room loaded with business pioneers, including myself, got enthusiastic. It was the first run through underrepresented, underserved ladies and societies were highlighted in a worldwide notoriety magnificence crusade. We realized the brand would contact ladies' hearts around the globe, however we had no clue about the more prominent effect our work would...